ALAIA LAUNCHES NEW FRAGRANCE
Before there was Herve Leger, there was AZZEDINE ALAIA. Alaia is the sole creator of the bandage dress; The style that created a million copycats. Azzedine Alaia, the master of drape and the man that plays fashion by his own rules, is launching his first fragrance. Aptly named ALAIA. He does not show on the Paris calendar, but after all Editors have departed the city of lights, he decides to have them all return, the most important ones of course, to view his collection.
There is no better time for Alaia to foray into the beauty business. His brand is expanding worldwide. Perfume, as we all know, is big business and therefore Alaia’s entrance is long overdue. The fragrance comes in a glossy black bottle and is an ode to his use of laser cut leather that he is known for and is topped off with a gold threaded bobbin. The contents of the fragrance has notes of freesia, peony, musk, and animalic with a hint of violet.

ALAIA LAUNCHES IN SEPTEMBER
Grab it at Alaia.fr